Hadrian Garrard, the director of the William Morris Gallery, stated that the goal of the Morris Mania exhibition is to showcase Morris's designs in unexpected places, noting, "We're exploring how Britain's greatest designer went viral - it's Morris everywhere, Morris on everything." This reflects the widespread appeal and recontextualization of Morris's work in contemporary society.
Garrard emphasized the paradox at the center of Morris's legacy: "Morris was famous for his defence of workers' rights, belief that good design should be for everyone... but those ideals could sometimes be in opposition. He wanted his designs to be affordable but in his lifetime they were too expensive; they were for the upper middle classes because he wanted things to be made well."
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