'Our museum is like shit' hardly seems the most inspired sales pitch..
No one ever thinks, feels or speaks about pigeons. They're one of the least unique things about London.
'A good logo gets people talking,' said the museum's director Sharon Ament, who also happens to be a self-professed pigeon lover.
'The pigeon and splat speak to a historic place full of dualities, a place where the grit and the glitter have existed side by side for millennia.'
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