According to SportBusiness, West Ham United have agreed a move with German company Allianz to sponsor the London Stadium... The insurance and asset management moguls now have a collection of stadiums in their name around the world, with this being the fourth major European venue to take its name.
West Ham now join other London clubs such as Brentford and Arsenal in having a stadium named after a sponsor... though for UEFA competition, the ground will likely still be referred to as London Stadium or just West Ham United Stadium due to European football regulation.
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