The 41m complex of short stay apartments in Wembley Hill has been greenlit, pushing forward the Wembley Masterplan to boost the local economy and urban development.
Despite receiving objections, Brent Council's Planning Committee approved a contentious application for a 318-room aparthotel, part of a broader vision to enhance the area.
Developers argue that the redevelopment will create job opportunities, increase footfall, and generate more spending in the community, countering concerns raised by residents.
The new scheme aims to replace an outdated hotel and church with a modern aparthotel, reaffirming Wembley’s role as a significant economic contributor.
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