The campaign leveraged data-led Out of Home (OOH) creativity and innovation to target international visitors arriving in London in a highly personalized and relevant way.
In-flight Advertising: At-seat advertising targeting inbound London flights using pre-roll video placements during in-flight entertainment, guaranteeing a minimum of 50% of all available inventory for maximum exposure.
The smart take also won them the award for Use of Data at The Drum Awards for Out of Home.
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