Transport for London, in collaboration with VCCP and Wavemaker UK, has launched a campaign celebrating the diverse communities of London. Winning the Greatest Advertising Competition, it features a bespoke moquette design that captures the real stories of Londoners, focusing on the integral role TfL plays in connecting varied backgrounds. The campaign, presented through animated displays, aims to both showcase this diversity and promote societal change, coinciding with TfL's 25th anniversary celebrations highlighting its commitment to inclusion in the city.
TfL's campaign sends a message that everyone has a place in London, showcasing the importance of community and diversity in the city.
The fabric of London is a celebration of what makes London so great - our diverse community, emphasizing TfL's critical role in uniting people.
The bespoke moquette design tells real stories shared by Londoners, reflecting the vibrant, multicultural fabric of the city through creative media.
This dynamic campaign, featuring animated tapestry and immersive displays, aims to drive positive societal change, showcasing the vital role of community in London.
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