"'Rather than entering into a new contract with a named sponsor, we will now focus on a number of short-term creative partnerships that help us celebrate the seasons, major events and cultural moments in the capital.'"
"'We have a number of exciting plans in development for the London Cable Car, which will help ensure it remains one of the best things to do in London.'"
"'Its plans, published on the government in March, also include 'a potential transformation of the South Terminal into a more immersive, experienced-led environment.'"
The IFS Cloud Cable Car has been renamed the London Cable Car following the end of its sponsorship by IFS Cloud. Transport for London (TfL) plans to enhance the aerial transport system, which serves 1.5 million customers annually. Instead of seeking a new sponsor, TfL will pursue short-term creative partnerships to celebrate events in London. Future upgrades aim to improve the customer experience and potentially transform the South Terminal into a more immersive environment, although specific details are yet to be revealed.
Read at Time Out London
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