Reddit users have hailed the chain, which has branches in tourist hotspots including Piccadilly Circus and Leicester Square, as a little-known gem and called it the absolute best destination restaurant in London.
Nothing compares to the steak sandwich at the Leicester Square Angus steakhouse, gushed one user. It’s also so fancy and photogenic for selfies.
The trend began when a Londoner complained on Reddit that The Black Pig sandwich shop in Borough Market had been ruined by influencers.
The poster complained of arriving at the shop to find queues of over 200 people waiting to try its sandwiches, which have gone viral following posts on TikTok and Instagram.
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