Anita Naik, a saving expert, noted, "A lot of people are leaving their shopping until later this year...half of Britons have not done their gift shopping yet due to the big day falling midweek." This suggests a significant shift in shopping habits amongst consumers, heavily influenced by the Christmas calendar.
Katie Wyle, head of shopping centre management UK, highlighted the peak activity, stating, "Super Weekend is always one of the busiest calendar moments for retail...we welcomed 550,000 visitors looking to maximise the final shopping weekend before Christmas." This underscores the importance of Super Weekend for retailers.
David Jinks from ParcelHero remarked, "the good news was that a few online retailers were taking orders as late as 24 December in time for Christmas." This flexibility showcases how retailers are adapting to last-minute shopping trends.
Despite the anticipated high spending during Super Weekend, the market faced challenges as retail sales were weaker than expected in November, with clothing sales down due to milder weather affecting winter coat purchases.
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