The beauty halls of department stores are revamping to attract consumers whose spending on luxury cosmetics and skincare is booming, reflecting a shift towards prioritizing personal care and luxury.
John Lewis has unveiled a new 25% bigger beauty hall, demonstrating a significant investment in the beauty sector, following an overall trend of growth in cosmetic spending among Britons.
According to Circana, Britons spent almost 4 billion on designer cosmetics, haircare, and fragrances, representing a 10% growth compared to last year, signaling a shift towards luxury and self-care.
Emma Fishwick from Circana noted that consumers see luxury beauty products as essential for emotional wellbeing, highlighting a trend where beauty purchases are viewed as affordable luxuries in today's economic landscape.
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