IKEA is trying to redefine the concept of a romantic date by hosting in-store first dates this Valentine's Day in Greenwich. In collaboration with the dating app Breeze, IKEA plans to curate experiences for singles, matching them based on 'bedroom preferences' while providing characteristic Swedish meatballs. This initiative aims to help singles not only find love but enjoy a creative setting to connect. Tania Douglas from IKEA emphasizes the focus on compatibility in relationships, while Breeze’s Marsha Goei underlines the mission of facilitating real-life meaningful connections.
At IKEA, we believe everyone deserves a good night's sleep - so we're excited to team up with Breeze to help those looking for love to find someone they can sleep soundly with.
Breeze is dedicated to helping people find meaningful connections in real life. We're excited to partner with IKEA to create a truly special dating experience that celebrates the magic of finding someone who is genuinely compatible.
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