Ikea will open a new flagship store on London's Oxford Street after a three-year renovation of the former Topshop site. Spanning 5,800 sq m across three floors, the store includes a re-shop section curated by drag queen Carrot, adding a unique touch to the shopping experience. The store will also feature a 130-seat Swedish deli serving popular menu items. CEO Peter Jelkeby emphasized the store as a milestone in making Ikea more accessible, while London Mayor Sadiq Khan praised the store's opening as a vote of confidence in the city's economy.
The opening of Ikea's flagship store on Oxford Street marks a significant moment in its accessibility journey, showcasing new features tailored for London.
Curated by drag artist Carrot, the store includes unique displays and a dedicated 'place fit for a queen,' enhancing the shopping experience.
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