In October, grocery price inflation rose to 2.3%, slightly up from September's 2%, indicating a return to typical inflationary levels for supermarkets.
Fraser McKevitt from Kantar noted that October 2024 was the busiest month for supermarkets since March 2020, highlighting a gradual increase in trip numbers.
Despite the increase in visits, shopping frequency remains below pre-Covid levels, with the average household making just over four grocery trips each week.
Retailers are noticing an early trend of households preparing for Christmas in November, as they start stocking up their cupboards ahead of the big day.
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