New analysis indicates that Abba's virtual concert, Abba Voyage, has significantly impacted the UK economy, generating over £1.4 billion in turnover since its opening.
Michael Bolingbroke emphasized that the concert's significance is monumental, comparing its impact to major global events like the Olympics or Formula One, noting it’s been a 'game changer'.
The concert's success has attracted international visitors who spent, on average, £115 per day, contributing 31% to the local economy, showing its global appeal.
Bolingbroke remarked that the band chose the UK for its expertise in concert production and technology, ensuring the show was top-notch.
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