In a groundbreaking event at London Fashion Week, eBay showcased its first preloved clothing show, blending vintage with contemporary designs to redefine style for 2024.
Bannerman aimed not for nostalgia but to show that preloved items can create modern, cohesive looks, merging different eras seamlessly.
The Endless Runway event underscored a shift towards circular fashion, with buyers able to purchase showcasing pieces through the eBay app immediately.
With an eye towards future trends, the show displayed creative ways to style preloved items to appeal to a new generation of fashion enthusiasts.
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