Nike has rotated its iconic 'swoosh' logo on some football kits this season to support the Together We Rise campaign, celebrating the increase in female participation and recognition in sports. Teams like Liverpool and Barcelona have adopted this change, showcasing a commitment to promoting women's football. The initiative reflects a broader marketing strategy aimed at emphasizing the changing landscapes within the sport, particularly regarding gender representation. With an expectation for more clubs to join this movement, Nike sets a precedent within the sports apparel industry to elevate and honor women athletes and their contributions.
As confirmed by Nike back in September 2024, their Third Club Kit Collection, Together We Rise, is in honour of the ascendency of women in the sport.
Liverpool and Barcelona, amongst others, have turned their Nike badges on this season's kits to point to the sky, reflecting a new bold marketing decision.
A vertical, double swoosh nods to the acceleration of the women's game, emphasizing the support for female footballers who are redefining the sport.
Nike's new campaign aims to celebrate the rise of women and girls in football and to continue changing the game in the 21st century.
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