West Ham United has partnered with local police on Project Adder, becoming the first football club to engage in this initiative aimed at preventing youth drug abuse and criminal exploitation. Through targeted activities in pupil referral units and alternative provision schools, the club's foundation, supported by match funding, will foster a safe environment and promote positive outcomes for young individuals. The collaboration will utilize data-driven strategies to identify at-risk youth, focusing on diversion and personal development to address the underlying causes of drug harm and exploitation.
West Ham United has embarked on the Project Adder initiative aimed at diverting youth away from drugs and addressing associated criminality.
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