Preston North End announced a partnership with SpudBros, a viral potato vendor, as their front-of-shirt sponsor for the 2025-26 season. Founded by brothers Jacob and Harley Nelson, SpudBros has gained popularity on TikTok with their creative food offerings. The brothers expressed their excitement about supporting the local football club and giving back to their community. This partnership highlights the trend of unique sponsorships in football, extending beyond traditional brands, and including local businesses and creative collaborations that resonate with fans.
"What more can I say? This is a dream come true," Harley said. "We're here to help PNE make history. Let's take it to the top this season and show the world what Preston's all about."
"We're honoured to be part of the legacy of the club," Jacob said. "From running around the pitch as mascots to seeing our brand on the front of Preston North End's shirt - it's beyond special. We're proud Prestonians and will always give back and support the city that made us."
It is not just big-name, world-renowned companies that have long fought for the prime real estate on a football shirt.
In 2023 Barcelona teamed up with the Rolling Stones, featuring the band's iconic tongue and lips logo on their shirts.
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