Newcastle United has announced a controversial decision to redesign their club badge for the 2026-27 season due to the current emblem being overly elaborate and not suitable for global digital branding. The crest, which has been in use since 1988, features the city's coat of arms and a Latin motto that resonates with local history. Club executives argue the intricate design is not practical for modern use, prompting a consultation with fans to gather opinions on possible new designs. This marks the fourth badge redesign since the 1950s, aiming to align the club symbol with contemporary branding needs.
As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything from kits to screens to merchandise.
We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. It's intricate design doesn't always translate well...
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