Newcastle United is focused on solidifying its status as a global football club, having recently ended a 70-year silverware drought by winning the Carabao Cup. The club is well-positioned for Champions League qualification and aims for a title challenge next season. Part of their strategy includes a commercial expansion, with new sponsorships and an updated kit from Adidas. Additionally, Newcastle plans to refresh its crest, believing the current design does not adequately represent the club's modern ambitions and digital presence.
This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn't always translate well in today's digital environment.
As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything - from kits to screens to merchandise.
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