The article discusses Tottenham Hotspur FC's recent request for preferred nomenclature, where they insist on being called Tottenham Hotspur, Tottenham Hotspur Football Club, or Spurs, and specifically not to be referred to simply as Tottenham. This request highlights the importance of brand identity for the club, as they delineate the distinction between the geographical area of Tottenham and the football club itself. The piece reflects on the broader implications of branding in sports, drawing parallels with lesser-known teams like Folkestone Invicta.
Tottenham argue Tottenham is the name of the area, not the name of the club, and this distinction is vital for their brand identity.
The Athletic revealed on Friday, Tottenham no longer want you to call them Tottenham. It is Spurs' for short, thanks.
Back in 1936, if the club's founders had thought Invicta' was unique enough to be the club's name on its own, they would have been ahead of their time.
If you don't know, that's a coastal town in Kent, in the south-east of England. Without hesitation, I replied: Folkestone Invicta - the name of the town's local non-League club.
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