Owners Fenway Sports Group have seen revenue more than double in the last decade, from £256m in 2014 to an expected £600m-plus in 2024. Commercial growth, like the front-of-shirt deal with Standard Chartered, has been a significant factor in this financial expansion.
A recent study suggests Liverpool could potentially earn £65.8m annually from a front-of-shirt sponsor, doubling their current deal's value. The approach mirrors clubs like Man City, raising considerations for similar commercial strategies.
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