Liverpool Football Club announced a multi-year deal with adidas to return to the sportswear brand's kits starting August 2025, ending their partnership with Nike. This marks adidas' first manufacturing of Liverpool kits in 13 years; they previously produced jerseys between 2006 and 2012. The partnership is expected to reignite historical success, with Liverpool's CEO expressing excitement about the collaboration producing iconic kits once again. Reports suggest the potential revenue of the deal could reach £60 million annually, highlighting the club's commercial success alongside its sporting ambitions.
"Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past…"
"We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest…"
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