I hold focus groups with voters every week, and their impressions of the vice president have been remarkably consistent over the past three years: They don't see her. They don't feel like they know her. They don't have a clear impression of who she is or what she stands for.
The fact that people feel like they don't know Harris yet is obviously a challenge, but it could become her greatest asset. She has an opportunity to reintroduce herself to millions of voters. This is crucial, because public opinion is like concrete: It's malleable at first, and then it hardens. If Harris wants to win over persuadable voters, she needs to define herself before Trump does.
So far, Harris's anonymity and invisibility have been liabilities. Voters wonder why, if she's been Biden's right hand for three and a half years, they haven't seen her accomplish anything. Voters' frustration at her perceived lack of substance has been a consistent theme for years.
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