Trump attacked Kamala Harris's social media engagement as "fake" and claimed his own campaign was outperforming hers, asserting, "ALL OF OUR ENGAGEMENT IS REAL AND ORGANIC." He criticized Harris's digital ad spending, saying it was a result of misinformation.
Regarding the spending difference, Harris's campaign raised $540 million in one month, compared to Trump's $25.7 million year-to-date on digital ads. The Biden and Harris campaigns have significantly outspent Trump overall for digital advertising.
Social media analytics reveal that while Trump's posts on TikTok received 703.9 million cumulative views, a majority of the top-performing posts (63%) were negative, contrasting with the positive tone (74%) of Harris's posts.
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