In Trump's first post on the platform, he called it his honor to join the app, gaining over 2 million likes and 38 million views within 24 hours.
Trump's TikTok account quickly gained over 2 million followers, surpassing Biden-Harris HQ account's followers by six times, showing a rightward shift in the platform.
The outreach to a younger audience consuming pro-Trump and anti-Biden content through TikTok is seen as a strategic move by the Trump campaign, further emphasized by joining UFC events.
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