Throughout the 2024 presidential campaign, former President Donald Trump has spent time firming up GOP base voters in rural and exurban areas, where his support remains the strongest. He has also spent a significant amount of time holding rallies in staunchly Democratic cities like Atlanta, Detroit, and Philadelphia. This strategy highlights his need to extend his outreach to minority voters in pivotal areas.
According to polling, most voters are concerned about the state of the economy, which is Trump's strongest issue. He has sought to use this issue to cut into Harris' support among the very groups she'll need to win the presidency, including Black and Latino voters who have historically leaned Democratic.
A recent GenForward survey showed that 26% of young Black men backed Trump, compared to 58% who supported Harris. Among young Latino men, 44% of respondents backed Trump, and 37% supported Harris. These shifts represent a significant possibility for Trump as he seeks to disrupt traditional voting patterns.
Trump sees value in his strategy as he's polled more strongly with minority voters over the past year compared to 2020. With Trump and Vice President Kamala Harris deadlocked in the presidential race, every vote will matter in key areas.
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