"When Taraji P. Henson hosted the BET Awards in July, she told viewers to look up Project 2025. They did. Search interest for Project 2025 peaked in the days after the awards show."
"Democrats didn't seem ready for what people might find when they followed suit, though. Rather than campaign ads at the top of the search page, it's nonprofits, think tanks, and news outlets that have savvily SEO engineered their way to the top."
"A Google Ads campaign using $10,000 in free monthly credits available to qualifying nonprofits drove traffic to a comprehensive report authored by GPAHE on Project 2025, months before it became a top search term."
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