The Swift Effect': Political Data Expert Blown Away By Massive' Spike of Voter Registrations Following Taylor Swift Endorsement
Briefly

Since Taylor Swift's endorsement of Kamala Harris, there's been a 400-500% increase in voter registration, with an influx of 9,000-10,000 people per hour.
Tom Bonier of TargetSmart remarked, "We're calling it the Swift Effect now because it's really unlike anything I've seen; usually these increases fade away, but this has continued."
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