The strategic way Taylor Swift shut down fan backlash, endorsed Kamala Harris, and won
Briefly

Swift's eventual endorsement of Harris had been likely all along. After all, she voted for Barack Obama, Hillary Clinton, and Joe Biden; she publicly celebrated when Biden picked Harris as his running mate.
Swift is known to plan ahead and choose her words carefully, but she's also known to keep her finger on the pulse, especially in regards to the wants and requests of her dedicated fans.
The impactful timing of Swift's endorsement shows the value of holding celebrities accountable, reflecting the rising expectation that they actively engage in political discussions.
Swift's endorsement arrived amid a surge of backlash this week, which demonstrates the significant influence and responsibility celebrities carry when addressing political matters.
Read at Business Insider
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