Influential Democrats view an urgent need to strengthen Vice President Kamala Harris's image with the public, irrespective of Joe Biden's potential withdrawal from the presidential race. Even if Biden stays, concerns about his fitness for another term warrant enhanced scrutiny of Harris's presidential capabilities.
Way to Win is preparing a comprehensive 'surround-sound' campaign to elevate Kamala Harris among voters, recognizing her critical role as the potential nominee regardless of Biden's status. This effort entails a substantial social media and paid advertising thrust to enhance her public perception.
The strategic memo from Way to Win underscores the significance of Harris as the party's new torchbearer, emphasizing the necessity to invest in amplifying her presence, given her pivotal role as the VP on the ticket.
Democrats, including Way to Win, are redirecting efforts to bolster Harris's public image, indicating a shift in focus to prepare for her potential larger role post-Biden. The increasing recognition of her prominence in the electoral race demonstrates the party's evolving stance in fortifying her position.
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