POV: Why the biggest loser of the election may be the Truth Social brand
Briefly

Trump Media's stock, DJT, is perceived largely as a measure of sentiment towards the Trump brand rather than reflecting actual business performance, revealing a discrepancy between market cap and fundamentals.
Truth Social has struggled to gain traction, showing stagnant performance amidst a political landscape where alternatives, like Musk's X, have diluted its original purpose of providing an alternative platform following Trump's bans.
The disappointing quarterly earnings report indicated that Truth Social was not capitalizing on the Trump campaign's rise, which should have ideally spurred its popularity and user growth.
The platform's identity crisis has intensified since the launch of X, raising questions about its relevance and effectiveness as an alternative to mainstream social media outlets.
Read at Fast Company
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