As millions lay down before bed and scroll through their social media platform of choice, this quote most likely haunts their feed. These videos are followed by some camp song most commonly '360' by Charli XCX or 'Femininomenon' by Chappell Roan and an elaborate montage of Vice President Harris busting a move, making speeches, and laughing her iconic laugh.
As Gen Z gets older, they are becoming louder and louder about their political views. First voicing their distaste for the elderly presidential choices. Then, vehemently shouting support for the new Democratic candidate.
The study concluded that exposure to political messages on social media can influence voter perceptions, particularly through the use of micro-targeting, which is where specific messages are tailored to different voter demographics.
Platforms like Facebook, Instagram, Twitter, and TikTok are used to spread political messaging, both through organic posts and paid advertisements.
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