How the Biden-Harris administration revitalized the White House's digital strategy
Briefly

The digital strategy team is juggling the complexities of an impending election, with Vice President Kamala Harris balancing her dual roles as both a campaign platform and a vice presidential voice.
I hope that the Vice President [Kamala Harris] is successful, but it would be up to her and her team as to how they proceed... I would be surprised if they stopped doing digital content at all.
Trump's social media presence is marked by a direct unfiltered style that not only captivates his base but also stirs controversy and grabs media attention.
If the White House continues to maintain a presence on social media, it will inevitably face the... challenge of capturing people's attention over and over again.
Read at Digiday
[
|
]