Social-media memes didn't elect Trump in 2016; his rally schedule did. Returning to Twitter for an Elon Musk interview mirrors a failed tactic by Ron DeSantis, emphasizing the importance of ground campaigning over social media presence.
Despite the historic use of rallies in the 2016 election, mainstream thinking then didn't credit them for election wins. Trump's presence in neglected areas shaped voter perception more effectively than Clinton's TV ads did, revealing the power of personal interactions over traditional media.
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