"It's the same people doing the exact same thing. The only thing that has changed is the candidate," Democratic strategist Keith Edwards told Business Insider, reflecting on the continuity in campaign strategies despite the perception of transformation.
"I think it's refreshing for Democrats to see someone who's so comfortable in their own skin, and allows that to be put on display," a Democratic strategist noted, highlighting how Harris's persona is energizing the campaign.
"The Harris campaign told Business Insider the team running all the @KamalaHQ and @BidenHQ accounts has stayed the same. Biden was just as confrontational with Donald Trump, but under Harris, the digs feel more fun," illustrating the shift in tone rather than strategy.
"In recent days, Harris has made headlines for trolling Trump about her rally sizes on his digital home turf - Truth Social. While the crowds are a fresh advantage, the Biden campaign launched a Truth Social account in October 2023. It's just that no one noticed," emphasizing the strategic continuity.
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