Charli XCX’s declaration that 'brat summer' is over marks a cultural shift, emphasizing the impact of celebrity opinions on political campaigns and trends.
Kamala Harris's campaign successfully embraced the 'brat summer' branding, utilizing Charli XCX's phrase for their promotional material, which resonated with younger audiences.
The lighthearted interaction between pop culture and politics, evidenced by the Harris campaign's Twitter/X branding, showcases how modern campaigns can connect with diverse demographics.
With the end of 'brat summer', speculation arises about the next cultural trend; whether it will connect similarly with political movements remains to be seen.
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