Each quarter since announcing his re-election bid, Biden has outpaced Trump in campaign funds. Biden holds $192 million compared to Trump's $93 million. Independent groups have pledged over $1 billion to support Biden, giving him a substantial financial advantage.
The Biden campaign plans to raise $2 billion by November, focusing on TV and digital ads, field operations, and voter outreach activities. Notably, they are investing millions in highlighting Trump's actions affecting policies like abortion.
Presidential campaign ads target those not deeply involved in politics. Biden's strategy is to reach those with less knowledge or strong opinions. Financial advantage allows Biden to effectively communicate his message to this demographic.
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