In a discussion on the "Be That Lawyer" podcast, Sam Mollaei emphasizes the transformative potential of AI and automation in law firms for optimizing efficiency and scaling operations. He highlights the need for lawyers to take control of their strategies rather than allowing external factors to dictate their direction. With a shift toward social media platforms like Facebook, Instagram, and TikTok, firms must rethink client attraction tactics. Mollaei champions the principle of "Done Is Better Than Perfect" in business, illustrating the importance of action over perfectionism for future-proofing legal practices.
You have to create your own rules; if not, other people will make rules for you.
Platforms like Facebook, Instagram, and TikTok outperform Google Ads for attracting clients.
'Done Is Better Than Perfect' is the line that he lives by in business.
Sam breaks down why and how law firms should adjust their marketing strategies.
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