Biglaw firms are increasingly evaluated not only by traditional metrics such as revenue and size but also by the number of searches they attract on Google.
The 2024 list of the most searched Biglaw firms includes top players recognized for their influence in major dealmaking and litigation, demonstrating their prominence in the field.
Cravath retained its reputation as a compensation leader by appearing on the list, raising questions about the absence of Milbank, which recently led the special bonuses trend.
BTI Consulting Group's insights into search trends provide a new perspective on law firm rankings, suggesting that public interest and searchability are becoming crucial indicators of a firm's status.
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