"T-Mobile hit back at Verizon on Monday in Manhattan federal court, filing a countersuit that accuses Verizon's 'Better Deal' campaign of luring customers into stores with promises of big savings and then steering them toward pricier add-ons. What started as a marketing spat has now turned into a full-on legal fight over whether in-store upselling crosses the line into deceptive advertising."
"Verizon drew first blood in early February, suing T-Mobile and accusing it of exaggerating potential savings, in some examples by more than 100 percent, by comparing promotional pricing with Verizon's standard, non-discounted rates and by folding the value of optional add-ons into headline savings claims."
"The National Advertising Review Board previously recommended that T-Mobile stop making broad savings claims and later concluded that the carrier failed to bring its advertising into compliance. The NARB panel found that T-Mobile's disclaimers were not clear enough to alert reasonable consumers that its savings comparisons relied in part on optional streaming and other third-party benefits."
T-Mobile countersued Verizon in Manhattan federal court, claiming Verizon's 'Better Deal' marketing campaign uses deceptive practices by attracting customers with promised savings and then steering them toward expensive add-ons. T-Mobile seeks to halt the ads and obtain triple damages under the Lanham Act and relief under New York unfair competition laws. This legal escalation follows Verizon's February lawsuit accusing T-Mobile of exaggerating savings claims by over 100 percent through promotional pricing comparisons and optional add-ons. The National Advertising Review Board previously found T-Mobile's disclaimers insufficiently clear regarding savings comparisons relying on optional benefits, recommending compliance improvements.
#deceptive-advertising #telecom-industry-litigation #consumer-protection #marketing-practices #lanham-act
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