"British pop star Dua Lipa has filed a lawsuit against Samsung Electronics seeking at least $15 million in damages, accusing the South Korean tech giant of using her image without permission to market its television sets."
"The lawsuit alleges that Samsung featured a copyrighted image of the pop star on the front of cardboard boxes containing televisions for retail sale, enabling the company to benefit from what seemed like her endorsement of the product."
"Dua Lipa is suing Samsung for $15 million after the company allegedly put her image on TV boxes without permission to boost sales.Samsung reportedly refused to stop even after she demanded it."
"This is why marketing should always run things by legal before they send them out. Celebrities make a living off of their likeness; if mom and pop Etsy sellers can't peddle products with a celebrity's likeness on them, why in the hell would a trillion-dollar company think they could get away with it without shilling out some coin?"
Dua Lipa filed a lawsuit against Samsung Electronics seeking at least $15 million in damages. The claim alleges Samsung used her image without permission to market television sets. The lawsuit states Samsung featured a copyrighted image of the pop star on the front of cardboard boxes sold at retail. The packaging allegedly made it appear as though she endorsed the televisions, allowing Samsung to benefit from that perceived endorsement. The lawsuit also alleges Samsung refused to stop even after she demanded it. The situation underscores that celebrity likeness is valuable and that marketing materials may require legal clearance before use.
#celebrity-likeness-rights #copyright-infringement #marketing-and-advertising #product-packaging #legal-disputes
Read at Above the Law
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