"It seemed like the Super Bowl was going to be a pretty queer night. Lesbian icon Brandi Carlile was set to sing America the Beautiful, and Bad Bunny was rumored to be wearing a dress during his halftime performance. Instead, the evening delivered what might best be described as a "gay vague" whisper. Dive deeper every day Join our newsletter for thought-provoking commentary that goes beyond the surface of LGBTQ+ issues"
"Volkswagen, which featured a lesbian wedding scene in its 2024 Super Bowl spot, returned this year to the big game but made no LGBTQ+ references this time. Even the religious campaign He Gets Us, which has in the past made LGBTQ+ inclusion part of its Super Bowl presence by featuring a queer man's foot being washed by a priest in 2024 and a religious person embracing a gay man at Pride in 2025, omitted any references to the rainbow community this year."
Super Bowl LX presented fewer explicit LGBTQ+ moments than early indicators suggested. Brandi Carlile was slated to sing America the Beautiful and Bad Bunny faced rumors of wearing a dress, but overt queer visibility was muted. Several advertisers and campaigns scaled back or removed queer content: Homes.com's Dan Levy was absent from this year's spot; Volkswagen omitted LGBTQ+ references after featuring a lesbian wedding in 2024; He Gets Us dropped prior queer-inclusive imagery. A few queer celebrity appearances still occurred, including Andy Cohen in a Nerds ad and Bowen Yang in a Ritz spot, while Bad Bunny's halftime show delivered a theatrical performance that wowed viewers.
Read at LGBTQ Nation
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