Zoe Mendelson created the Chichi Chat group on Instagram as a playful way to address post-election sentiments following Donald Trump's victory in 2024. She invited women to submit photos of their breasts, largely as a humorous gesture. This initiative aims to liberate women from societal shame surrounding their bodies, which have been sexualized by patriarchal standards. Members share casual, everyday images, exposing their bodies in authentic ways that defy the male gaze. The group fosters a sense of freedom and empowerment, allowing women to express themselves outside conventional norms.
Patriarchy has taught us that the female body is something indecent, profane, sexualized and inappropriate. But you can choose not to accept that.
The most common selfie is casual and domestic, a half-clothed body going about her business, the kind of picture that would befuddle the male gaze.
It's precisely the absence of the male gaze that makes those in the group feel liberated and more beautiful than ever.
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