"I'm telling you, that ad had a bigger impact than any ad that ran," Joe Scarborough stated, referencing anti-transgender ads that resonated widely across demographics, influencing voter views.
"Hell no. I don't want my taxpayer dollars going to that," Trump stated in an ad, targeting Vice President Harris's support for gender-affirming care, framing Democrats as endorsing 'extreme' policies.
Advertising from Republicans, particularly against transgender issues, capitalized on misinformation and stereotypes, portraying trans rights as a public threat, and was central to a $65 million campaign.
The conversation also highlighted how cultural issues like language and 'cancel culture' are potent topics among voters, particularly those worried about the implications for their children in college.
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