"One Million Moms (1MM) is upset that a "distasteful" 30-second Super Bowl commercial for Levi's blue jeans featured 20 denim-clad "behinds," including that of Grammy Award-winning queer musician Doechii. So the conservative Christian group is asking its followers to petition the company to cancel the ad as "harmful to children," though the group doesn't specify how exactly the ad harms kids."
"The blue jeans company's "Behind Every Original" campaign featured an ad titled "Backstory" that celebrates individuals who shape culture, from celebrities to everyday workers. The ad is set to funk musician James Brown's energetic 1976 song "Get Up Offa That Thing" and shows numerous rumps - some of which resemble famous celebrities from behind (including gay musician George Michael, protest singer Bruce Springsteen, and Woody the animated cowboy doll from Disney/Pixar's animated film Toy Story."
""As a global leader in brand-name apparel, Levi's continues to be irresponsible in its advertising campaigns, especially since they air when families are likely to watch," 1MM continued, noting that the entire commercial is distasteful and objecting to Doechii bending over with her rear end highlighted while dancing and turning to the camera."
One Million Moms, a conservative Christian group, is petitioning Levi's to cancel a 30-second Super Bowl commercial from the "Behind Every Original" campaign. The ad, titled "Backstory," features numerous people in denim-clad positions set to James Brown's 1976 song "Get Up Offa That Thing." The commercial celebrates cultural figures and everyday workers, showing various individuals dancing and pulling on jeans. One Million Moms claims the ad is distasteful and harmful to children, particularly objecting to Grammy-winning queer musician Doechii's appearance at the ad's conclusion. The group criticizes Levi's for airing the commercial during family viewing times, arguing the company is irresponsible in its advertising approach.
#super-bowl-advertising #lgbtq-representation #conservative-activism #brand-controversy #cultural-criticism
Read at LGBTQ Nation
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