"Apparently, I Can't Believe It's Not Butter executives do not care about what children hear - despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear."
""What in the hell is this?!?""
""F**k me. This is really rich - any richer, you'd need a prenup!""
"'I am highly offended by your inappropriate marketing campaign,' the group's petition reads. 'It is irresponsible to use even insinuated profanity in advertisements.... I urge I Can't Believe It's Not Butter to cancel these commercials immediately. Until you clean up your ads, I cannot purchase your products in good conscience.'"
One Million Moms expressed disgust at a new 45-second television commercial for the plant-based margarine I Can't Believe It's Not Butter! that features Gordon Ramsay using profane language that is bleeped. The ad shows Ramsay reacting loudly to the product and making jokes referencing profanity while praising a vitamin-enhanced version. One Million Moms launched a petition calling the ad inappropriate and damaging to children and urged the company to cancel the commercials and clean up its advertising. The group cited Ramsay's history of foul language on reality shows and is a project of the anti-LGBTQ+ American Family Association, a Christian nationalist organization.
Read at LGBTQ Nation
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