The article emphasizes the importance of listening during meetings with real estate agents rather than focusing on selling services. It encourages approaching the meeting as an interview, using curiosity to learn about the realtor’s experiences and goals. This builds rapport and trust, as the agent is more likely to open up if they feel heard. The article provides a list of 10 essential questions to facilitate discussion and stresses that effective communication in this context involves primarily listening rather than speaking.
You need to genuinely care about getting to know them and operate with a child-like curiosity.
If they don't like you, there is no way they ever will trust you.
The key is remembering you need to do 30% of the talking and 70% listening.
You are there to sell, but only when you see an opening.
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