Nielsen's climate change report underscores the increasing frequency of extreme weather events, like the January 2025 fires in Los Angeles. Local television and radio stations emerged as crucial sources of information, with viewers logging over 1.1 billion minutes of local news and online impressions rising by 1,693%. During the crisis, more than 200,000 residents relied on real-time updates, demonstrating the indispensable role of multipronged media strategies. A significant increase in news-talk radio listenership highlighted the demand for timely, localized reporting in a time of crisis.
Extreme weather events are increasingly disrupting communities, showcasing the critical role that trusted local media plays in delivering timely information during crises.
Local TV news in Los Angeles recorded over 1.1 billion minutes of viewing during the fires, highlighting its role as a lifeline during emergencies.
Digital platform impressions surged 1,693% during the crisis, demonstrating the importance of multiplatform audience strategies to meet urgent information needs.
The growth in news-talk radio listenership doubled to 20% among all radio listeners, emphasizing the format's effectiveness in engaging audiences during critical moments.
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