Montecito, CA, a small town known for its celebrity residents, has seen a significant real estate boom, with home prices rising 75% since 2019. Although the high-profile arrival of Prince Harry and Meghan Markle has increased its fame, local experts emphasize that the town's primary attraction is its exceptional quality of life. The release of Meghan's Netflix docuseries boosted the area's visibility, leading to a broader acknowledgment of Montecito's charm, despite mixed reviews of the series itself.
"Quality of life, I think, is No. 1. Celebrities tend to get headlines, but it's quality of life that brings people here."
"The show has certainly been a positive effect for the area," says Dina Landi, managing partner at Riskin Partners Estate Group.
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